Gamification – the use of game mechanics to motivate people to achieve their goals – has proven to significantly increase the performance of underperforming sales agents. This case outlines the impact of adding 3 gamification features to the Sales & Distribution mobile app sales agents use in their daily work in Central Africa.

“Once upon a time, a team was routinely performing above expectations, the manager was happy, everyone was motivated. They received bonuses and lived happily ever after.”

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