CraftApplications

Big BI architecture

We work closely with clients to create a future-proof Data Architecture, while making sure old data assets are kept accessible. The result is a BI solution integrating data across various systems and departments while offering the capabilities of modern Big Data approaches.

Customer Value Management

Radical personalization drives conversion rates. We help you engage your customers with relevant campaigns, after-sales propositions, and other client interaction based on our data enrichment algorithms, generating up to 4,000 data points per individual.

Customer segmentation made intuitive

In order for your marketing to be targeted and effective, you need quick insights about the behavior of your customer segments. We created a lightweight tool that makes the segmentation of customer databases visual and intuitive. A client told us that a segmentation exercise that used to take 3–4 days can now be completed in half an hour.

Automating model maintenance

We automate the upkeep of data science models so that hundreds of models can be monitored and re-trained by a single business analyst. This frees up your data scientists to focus on what they’re best at and what keeps them engaged—creating new and innovative process optimization models. Our customers tell us that since we launched our model factory, they were able to reduce the time necessary to keep their models up-to-date by at least 50%.

Gamification of performance KPIs

If you want data-based insights to drive action, you need to take into account human psychology and behavior. We have ample experience in combining analytics-based reporting with proven incentives in order to increase adoption of reporting systems and compliance of users.

Call centre root cause allocation

In the busy environment of a call centre, call information is not always accurately logged and becomes unreliable. Our AI-powered, real-time classifier enhances and corrects log data, turning it into actionable information.

Data Management Platform

Gain a competitive edge by using the right tools to leverage your customer knowledge in order to deliver a more personalized service and tailor-made offers.

Our Data Management Platforms integrate customer data from diverse sources into a powerful tool for quick customer profiling and look-alike modelling.