Brussels, May 11th, 2021 – Riaktr (previously Real Impact Analytics) is being acquired by Seamless Distribution Systems (SDS)

Riaktr, the leading Belgian scale-up specialized in big data software for telecom, is pleased to announce its acquisition by Seamless Distribution Systems (SDS) as of May 7th, 2021.

Accelerating Riaktr’s Growth

Sébastien Leempoel, Chief Executive Officer, Riaktr, explained this momentous decision: “This is great news for Riaktr. Over the last few years, Riaktr has developed two products which are now mature and ready to scale across different markets. SDS is the perfect partner for Riaktr to access new geographies and accelerate our growth.”

Founded in 2009, Riaktr’s journey began as Real Impact Analytics, building guided analytics dashboards and offering change management services. As the business progressed, Riaktr brought new processes and ways of working to its services, enabling customers to break silos between departments and work more efficiently.

In 2016, top-class venture capital funds Fortino Capital, Endeit Capital, and Gimv, endorsed Riaktr with its first round of funding. This capital boosted the further development of Riaktr’s products and paved the way for new clientele in Africa and Latin America.

After nine years of existence, Real Impact Analytics became Riaktr in 2018. This brand-new identity was a strong symbol for the teams and customers involved in the company during its transformation from a single service to a product-based enterprise. This critical milestone was the reflection of this successful pivot, with standard products now representing 90% of Riaktr’s activities.

In the past few years, all teams—from the product to the development and professional services—have worked hand-in-hand to pinpoint both core products’ market fit. The scale-up also strengthened Riaktr’s overall profitability, bolstering the company through the hardships of COVID-19.

In 2021, the acquisition by SDS will contribute to the expansion of Riaktr in geographies where SDS already maintains a strong presence, such as Asia and the Middle East. This will also open new opportunities in Africa by solidifying the position of SDS and Riaktr as the leading digital platform for telecom operators.

Covering the Entire Value Chain

As explained by Tommy Eriksson, Chief Executive Officer, SDS, “The acquisition of Riaktr is a transformational move in further developing SDS as a company. With Riaktr, SDS moves faster to a new strategic level in terms of the group’s value chain, technology, customer base, and geographical coverage. SDS and Riaktr together have over 35 years of experience in development, delivery, and operation of large-scale systems, with operational activities in over 60 countries.”

More specifically, SDS’ electronic top-up, voucher management system, and value-added service, known as ERS 360°, ensure the availability of any value recharge – anytime, anywhere. Their growth solutions (Campaign Management System and Sales Force Optimization) complete their robust portfolio. Together with Riaktr’s solutions – Sales & Distribution and Smart Capex – the two companies will cover the full spectrum for commercial teams. As explained by Sébastien Leempoel, “The products of both companies are highly complementary, enabling a natural integration. Joining SDS will allow the Riaktr team to materialize our ambitious vision to provide every telecom operator employee with tailored, actionable insights. The Brussels office will become our center of excellence for big data and artificial intelligence.”

About Riaktr

Riaktr was co-founded in 2009 by Sébastien Deletaille and Loïc Jacobs van Merlen. The Belgian scale-up creates and distributes innovative software that generates smart recommendations for operational sales, while simultaneously providing network infrastructure optimization for telecom and network operators.

About SDS

SDS is a Swedish international software company that specializes in mobile payment services for mobile operators, distributors, retailers, and consumers. SDS ensures that telecom operators can sell their telephone subscriptions, where SDS products and services handle up to 90% of the telecom operator’s sales. Today, SDS has implemented solutions in fintech, advanced analysis, and retail value management. Successful solutions are then transformed into SaaS solutions.

Whether you are considering setting up an innovation team, looking for a big data partner, or have found yourself amidst a sophisticated technical project, our experts are never far away.

Alternatively, you can contact Sébastien Leempoel: sebastien.leempoel@riaktr.com

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